---
title: Fidelity x BakerAvenue
---

<https://www.bakerave.com/>

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[SPOTlight](https://wealth.bakerave.com/fidelity#Spotlight) | [Market Update](https://wealth.bakerave.com/fidelity#ShareMarketUpdate) | [InvesTments](https://wealth.bakerave.com/fidelity#InvestStrat) | [WEALTH & TAX](https://wealth.bakerave.com/fidelity#Tax)| [estate](https://wealth.bakerave.com/fidelity#Estate) | [concentrated stock](https://wealth.bakerave.com/fidelity#ConcentratedStock) | [ALTernativeS](https://wealth.bakerave.com/fidelity#AltInv) | [impAct](https://wealth.bakerave.com/fidelity#ImpactInv) | [Wins & resources](https://wealth.bakerave.com/fidelity#RecentWins)

# Explore the BakerAvenue Difference

 

**Active Tax-Loss Harvesting** **Concentrated Stock Strategies** **Tactical & Tax-Enhanced Investment Management** **Premier Access to Alternative Investments** **In-House Estate, Tax Planning & Preparation\***

Whether they need advice on minimizing taxes, concentrated stock strategies, alternative and real estate investments, or building their legacy, we’re here with you to guide them.

Our in-house planning experts proactively work with your clients toward their long-term goals. We clarify the complex and deliver an integrated, long-term solution to support their Lifestyle, Growth, and Legacy objectives.​

 

[![view OUR service spotlight \>](https://no-cache.hubspot.com/cta/default/9353156/3cd25951-ac61-438c-b6c3-0181371ee3df.png)](https://wealth.bakerave.com/fidelity#Spotlight)

 

\*Tax preparation services available to those clients with $5M+ AUM managed by BakerAvenue.

![fidelity-2](https://wealth.bakerave.com/hs-fs/hubfs/fidelity-2.png?width=180&height=94&name=fidelity-2.png)

For internal Fidelity use only.

Proactive & Integrated Wealth Management [Tactical & Tax-Enhanced Investments](https://wealth.bakerave.com/fidelity#GrowProtect) [In-House Strategic Tax Planning](https://wealth.bakerave.com/fidelity#In-HouseTax) [In-House Trust & Estate Planning](https://wealth.bakerave.com/fidelity#In-HouseEstate) [Concentrated Stock Strategies](https://wealth.bakerave.com/fidelity#ConcentratedStock) [Access to Alternative Investments](https://wealth.bakerave.com/fidelity#AltInv) [Impact Investing](https://wealth.bakerave.com/fidelity#ImpactInv)

Click the diagram above to view more on our differentiators.

<iframe src="https://player.vimeo.com/video/871566962?h=cc1ac0ca0d" width="100%" height="100%" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>

98% Client Retention | 7+ Year Average Relationship | Avg $3.3M Avg AUM Close | 30% of Client Referrals Have Concentrated Stock Positions

![AUM $6.1B](https://wealth.bakerave.com/hs-fs/hubfs/AUM%20$6.1B.png?width=1186&height=1080&name=AUM%20$6.1B.png "AUM $6.1B")

As of June 30, 2026

## BakerAvenue Spotlight: A Mid-Year Checkup

## Watch On-Demand

[![A Mid-Year Checkup Webinar](https://wealth.bakerave.com/hs-fs/hubfs/2026%20Market%20Outlook-1.png?width=1920&height=1080&name=2026%20Market%20Outlook-1.png "A Mid-Year Checkup Webinar")](https://www.bakerave.com/insights-impact/blog-entry/2026-a-mid-year-checkup/op-resources)

## A Mid-Year Checkup:

## Updating Our Thoughts on Market Trends

As we move into the second half of an eventful year, [listen to our experts](https://www.bakerave.com/insights-impact/blog-entry/2026-a-mid-year-checkup/op-resources) share their thoughts on what trends look sustainable and where we see change. Watch our mid-year outlook webinar to hear Doug and King as they highlight key technical, macro, and fundamental variables and present actionable ideas for the year ahead.

Speakers:

- Doug Couden, CFA, Chief Investment Officer & Partner
- King Lip, CFA, CMT, Chief Strategist & Partner
- Moderated by Michael Dunn, Wealth Solutions, Managing Director

 If you have any questions, please email us at [info@bakerave.com](mailto:info@bakerave.com)

[WATCH ON-DEMAND](https://www.bakerave.com/insights-impact/blog-entry/2026-a-mid-year-checkup/op-resources)

## .

## BakerAvenue Spotlight: BakerAvenue Trust Company

## Protecting Your Legacy With Intention

![BakerAvenue Trust Company](https://wealth.bakerave.com/hs-fs/hubfs/Image20260113085543.png?width=800&height=774&name=Image20260113085543.png "BakerAvenue Trust Company")

We are excited to announce the launch of BakerAvenue Trust Company, created in partnership with National Advisors Trust (NAT), one of the nation's leading independent trust companies with over $8B in AUA. 

BakerAvenue Trust Company provides clients with independent trustee services that are designed to help your clients protect and manage their legacy with clarity and confidence. We are committee to helping clients navigate all trust-related matters and deliver corporate-directed trustee solutions that reflect their goals and adapt to life's evolving complexities.

One of the most important decisions in your client's estate plan is choosing a trustee. The individual or entity will be responsible for managing their assets and carrying out their wishes for their beneficiaries. While many people default to naming a family member or a friend, appointing a corporate trustee is a powerful alternative that can offer security and peace of mind for your client and their family. BakerAvenue Trust Company can aid in services such as:

- **Review and administer trusts** in accordance with the document and governing statues
- **Process and coordinate fiduciary actions** including discretionary distributions, document interpretation, tax compliance, and account maintenance
- **Safeguard trust assets and securities**, including unique assets
- **Adhere to principal and income accounting standards**
- **Prepare and distribute trust accountings and statements**

Whether your clients are navigating transitions, planning for future generations, or reaching philanthropic goals, our team ensures their trust strategy is both resilient and refined — so their legacy endures with peace of mind.

Disclosure: BakerAvenue Trust Company was launched to provide our clients with the ability to utilize independent trustee services while maintaining efficient communication between trustees and investment managers. Baker Avenue Asset Management LP is a Trust Representative Office of National Advisors Trust Company (NATC) and National Advisors Trust of South Dakota Inc. (NATSD) doing business as BakerAvenue Trust Company. Under our bifurcated model, corporate Trustee services are delivered exclusively by National Advisors Trust Company doing business as BakerAvenue Trust Company, while Baker Avenue Asset Management LP delivers wealth management services and collaborates with NATC to deliver a seamless client experience. This structure helps ensure you have a personalized and responsive trust administration service from an independent federally chartered trust company, all while maintaining the trusted relationship you have with Baker Avenue Asset Management LP.

[![Share on email](https://wealth.bakerave.com/hubfs/BAAMEmailShareIcon-White.svg)](mailto:?subject=View%20BakerAvenue's%20latest%20Market%20Update%20and%20Integrated%20Wealth%20Management%20Services%20&body=View%20our%20monthly%20Market%20Update%20by%20Doug%20Couden,%20Chief%20Investment%20Officer:%20https://www.bakerave.com/insights-impact/latest-market-update%20and%20learn%20more%20about%20BakerAvenue%20Integrated%20Wealth%20management%20services%20to%20get%20in-house%20guidance%20on%20market%20conditions,%20tax%20strategies,%20estate%20planning,%20and%20concentrated%20stock%20management%20with%20downside%20risk%20protection%20through%20options%20strategies.%20Choose%20from%20tactical%20and%20tax-enhanced%20money%20management%20strategies%20to%20suit%20your%20long-term%20investment%20goals.%20https://ba-overview.bakerave.com/bakeravenue-s-specialized-services/0493135001679426149)

<iframe id="hubspot_market_updatex" src="" allowfullscreen allow="autoplay; fullscreen" scrolling="no" style="border: 0;" class="embed-responsive-item">
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[![Our Difference eBooklet](https://wealth.bakerave.com/hs-fs/hubfs/thumb_BakerAvenue-Difference.png?width=460&height=460&name=thumb_BakerAvenue-Difference.png "Our Difference eBooklet")](https://www.bakerave.com/downloads/Our_Difference.pdf)

Grow & Protect Investment Philosophy

![TMF.2023.12.18-1](https://wealth.bakerave.com/hs-fs/hubfs/TMF.2023.12.18-1.jpg?width=2000&height=990&name=TMF.2023.12.18-1.jpg "TMF.2023.12.18-1")

## Our TMF Approach

## "We utilize an empirically driven and evidence-based approach to managing money. Our outlook incorporates logic and theory as well as observation and experience. We believe the most compelling analyses come from harmonizing these different analytics into an efficient, repeatable process. We call it our Technical, Macro, Fundamental (TMF) approach."

 

## *Doug Couden, CFA*

## *Chief Investment Officer & Partner*

Investment Strategy Fact Sheets & Performance

\< click an image below to view \>

<https://www.bakerave.com/assets/reglp-pdfs/BakerAve_Strategies.pdf>

<https://www.bakerave.com/.pdfFiles/Digital_Performance.pdf>

<https://www.bakerave.com/assets/reglp-pdfs/BakerAve_Strategies.pdf>

# Wealth & Tax Planning Guides

## Medicare Planning

Whether you’re nearing the enrollment period for Medicare or considering switching your policy, understand your options regarding supplemental coverage and alternatives.

[\> Click to Download](https://www.bakerave.com/.pdfFiles/Medicare_White__Paper.pdf)

 

## Enrolled Agents Are Standing By

Our In-house Tax Advisory Services Include:

Our experts can help your clients navigate the complexities of the US tax code and probates. We provide guidance on current and prospective tax regulations to assist your clients through life decisions that have tax implications, such as:

- Maximizing tax-deductible retirement contributions
- Using lower-income years (“gap years”) between working and taking RMD distributions
- Tax-loss harvesting to minimize taxable income
- Diversifying concentrated stock portfolios tax-efficiently
- Maximizing tax benefits of charitable donations
- Strategies to tax-efficiently pass estate to heirs

[\> Click to Download](https://www.bakerave.com/downloads/Your_Comprehensive_Tax_Planning_Guide_Tax_and_Estate_Planning_Guide-1.pdf)

 

# View Our eBooklets

[![thumb\_Medicare](https://wealth.bakerave.com/hs-fs/hubfs/thumb_Medicare.png?width=300&height=300&name=thumb_Medicare.png "thumb_Medicare")](https://www.bakerave.com/.pdfFiles/Medicare_ABCs_White_Paper.pdf)

[![white-paper-thumb\_Tax-Planning-Booklet](https://wealth.bakerave.com/hs-fs/hubfs/white-paper-thumb_Tax-Planning-Booklet.png?width=300&height=300&name=white-paper-thumb_Tax-Planning-Booklet.png "white-paper-thumb_Tax-Planning-Booklet")](https://www.bakerave.com/.pdfFiles/2025_Tax_Planning_Booklet.pdf)

# In-House Trust & Estate Planning

 

##### View Estate Planning Essentials: Inheritance, Roles and Responsibilities

 

## Ensure Your Legacy Lasts

We'll guide your clients through the estate planning process to help them identify their options. We work with families to highlight structures they may want to implement or revisions given their current family dynamics, net worth, and the existing tax laws to ensure their assets are taken care of both now and in the future.

Estate Planning Services Include:

- Identifying fiduciaries and beneficiaries
- Optimizing family and asset protection and tax-efficient structures
- Utilizing gifting strategies to transfer/protect wealth and maximize exemptions
- Analyzing assets to implement income and estate tax-efficient strategies
- Planning and implementing optimal designs for life insurance, retirement, and education planning
- Determining charitable intentions during life and death
- Reviewing legislative developments as they affect your estate

# Concentrated Stock Management

Most Investors Have an Emotional Tie to Their Concentrated Stock Position

Your clients may have embedded capital gains with a stock and may not be comfortable selling their entire position. BakerAvenue can offer specific and proactive recommendations to maximize its potential value while reducing risk.

Concentrated Stock Services Include:

- Generating income through option strategies
- Hedging the position to help protect against the potential downside
- Gifting & tax strategies to establish your legacy and offset capital gains

[View our concentrated stock webpage](https://www.bakerave.com/investments/concentrated-stock) for more information on our in-house services.

<iframe src="https://player.vimeo.com/video/834894006?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Concentrated Stock Management - 062323"></iframe>

We Manage Concentrated Positions on Some of the World's Biggest Brands

[![Concentrated\_Positions\_on\_Some\_of\_the\_Worlds\_Biggest\_Brands (1)-1](https://wealth.bakerave.com/hubfs/Concentrated_Positions_on_Some_of_the_Worlds_Biggest_Brands%20(1)-1.jpeg "Concentrated_Positions_on_Some_of_the_Worlds_Biggest_Brands (1)-1")](https://www.bakerave.com/investments/concentrated-stock)

[Ask About Our Executive Compensation Advisory Services.](https://wealth.bakerave.com/exec-comp-strategies?hsLang=en)

Case Studies

# Achieving Goals Through Strategic Concentrated Stock Management

"I'd like to retire": The client wanted to diversify her concentrated stock to preserve her wealth and diversify. After some profit-taking, she diversified into a balanced growth portfolio so can have a work-optional lifestyle on her way to retirement.

![Microsoft Concentrated Stock Client](https://wealth.bakerave.com/hubfs/iStock-1342418672.jpg)

Client #1 Concentrated Stock: Microsoft

"I want to travel around the world...": The client plans to retire in a few years and travel the world and wants to receive income from his investments. The client wanted to diversify and preserve his wealth after IPO, and we helped him reduce his tax exposure and generate income.

![Snowflake Concentrated Stock Client](https://wealth.bakerave.com/hubfs/iStock-1152603187.jpg)

Client #2 Concentrated Stock: Snowflake

“I want to buy a farm and spend my time in Asia": The client wanted to diversify to preserve her wealth while creating a work-optional lifestyle. We helped her optimize her position and reduce her taxes. She and her husband plan to buy a large farm to retire on and establish a will and trust for their children.

![PayPal Concentrated Stock Client](https://wealth.bakerave.com/hubfs/iStock-1446056158.jpg)

Client #3 Concentrated Stock: PayPal

 

The images above represent client profiles, they are not the actual clients.

# Alternative Investments

Access to Alternatives

BakerAvenue provides access to premier hedge funds, private equity, venture capital, and private real estate managers. We administer a stringent due diligence process to extensively review economic and market factors to evaluate our alternative manager partners.

Potential Key Benefits of Alternative Investments

- Portfolio diversification by decreasing dependence on traditional asset classes like equities and fixed income
- Potential for lower market volatility in certain alternative investments
- Optimize portfolio income and cash flow in certain alternative investments
- Exposure to other investment opportunities not found in traditional equity and fixed income markets

## Premier Alternative Investment Managers

[![Alternatives Logo Wall Nov 2023](https://wealth.bakerave.com/hs-fs/hubfs/Alternatives%20Logo%20Wall%20Nov%202023.png?width=900&height=429&name=Alternatives%20Logo%20Wall%20Nov%202023.png "Alternatives Logo Wall Nov 2023")](https://www.bakerave.com/.pdfFiles/Strategy_Master_Alternatives.pdf)

<https://www.bakerave.com/.pdfFiles/Strategy_Master_Alternatives.pdf>

<https://www.bakerave.com/.pdfFiles/Strategy_Master_Alternatives.pdf>

<https://www.bakerave.com/.pdfFiles/Strategy_Master_Alternatives.pdf>

---

# Impact Investing

## Bridging Social and Financial Objectives

Your clients don’t need to choose between changing the world and reaching their financial goals. ​Our mission is to help them create an impact by contributing to positive change, alongside maximizing their portfolio performance during all market cycles.​​

Our Impact Lens Filtering Criteria:

- Environmental: Energy efficiency, greenhouse gas and emissions
- Social: Corporate diversity, gender equality, board members pay, ownership
- Governance: Anti-competitive practices corruption and instability  
  financial system instability

## BakerAvenue Recent Wins

#### ![Real Estate Investor](https://wealth.bakerave.com/hs-fs/hubfs/Real%20Estate%20Investor.jpg?width=285&height=285&name=Real%20Estate%20Investor.jpg)

#### Real Estate Investor: $8M

Real estate investor who owned multiple rental properties and wanted to simplify his life. He came to us to discuss 1031 Exchanges as well as how to set up a DST and bridge a QOZ to reduce taxes.

#### ![Energy Executive](https://wealth.bakerave.com/hs-fs/hubfs/Energy%20Executive.jpg?width=285&height=285&name=Energy%20Executive.jpg)

#### Energy Executive: $15M

Retired energy executive who was seeking comprehensive stock analysis, concentrated stock management, access to alternative investments, and an integrated wealth and investment approach. He valued our in-house services.

#### ![iStock-475967893](https://wealth.bakerave.com/hs-fs/hubfs/iStock-475967893.jpg?width=285&height=285&name=iStock-475967893.jpg)

#### Tech Executive: $12M

Tech executive who was underwhelmed with how her current advisory firm was managing her concentrated stock positions. She wanted a local team and was impressed by our covered call "Up & Out" strategy.

#### ![Screen Shot 2023-07-12 at 2.26.49 PM](https://wealth.bakerave.com/hs-fs/hubfs/Screen%20Shot%202023-07-12%20at%202.26.49%20PM.png?width=286&height=287&name=Screen%20Shot%202023-07-12%20at%202.26.49%20PM.png)

#### Trust Beneficiaries: $25M

Trust beneficiaries who were seeking expertise to address their complex situation. We offered covered call strategies to generate income and diversify concentrated positions in a tax-efficient way.

## A wealth advisor and partner will work with your clients to provide a strategic long-term wealth plan.

![Client Relationship](https://wealth.bakerave.com/hubfs/Client%20Relationship.png "Client Relationship")

## Thank you for your continued partnership.

## The images above represent client profiles, they are not the actual clients.

 

## Client Resources

<https://blog.bakerave.com/blog/executive-comp-tax-reduction-0?hsLang=en>

# Tax Implications & Key Considerations: RSUs, NQSOs, ISOs, and QSBS

Matt Munro, CFP®  
Wealth Advisor, Director

<https://blog.bakerave.com/blog/about-alternative-investment?hsLang=en>

# Navigating the World of Alternative Investments

Scott Stephens, CWS®  
Wealth Advisor, Partner

<https://blog.bakerave.com/blog/executive-comp-tax-reduction-0?hsLang=en>

# 2024 Update: Here's a Mega Strategy to Turbo-Charge Your Retirement Savings

Gerry O’Connell, Enrolled Agent   
Tax Planning, Partner

Get the Same Access as Our Clients on Insights and Impact

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